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Roman Pillai
Roman Pillai
Gulal & Gears
Kupa Creative
Produiction Studio:
CGI Video
Creative Director:
Art Direction, 3D Design, AI
Role:
Art Direction, 3D Design, AI
Produiction Studio:
Kupa Creative
Creative Director:
Gulal & Gears
Gulal & Gears
Role:
Art Direction, 3D Design, AI
Creative Director:
For Holi, India's vibrant festival of colors, I embarked on an ambitious CGI experiment that pushed the boundaries of AI-generated content in early 2025. This project challenged me to maintain visual consistency and narrative clarity while showcasing an array of supercars across India's diverse landscapes.
For Holi, India's vibrant festival of colors, I embarked on an ambitious CGI experiment that pushed the boundaries of AI-generated content in early 2025. This project challenged me to maintain visual consistency and narrative clarity while showcasing an array of supercars across India's diverse landscapes.
The concept centered on cars adorned with the iconic colored powder—gulal—that defines Holi celebrations. Each scene captures a different Indian state, creating an inclusive visual journey that honors the festival's nationwide spirit. From bustling urban streets to traditional neighborhoods, the varied backdrops reflect India's rich cultural tapestry while the vehicles become canvases for celebration.
The concept centered on cars adorned with the iconic colored powder—gulal—that defines Holi celebrations. Each scene captures a different Indian state, creating an inclusive visual journey that honors the festival's nationwide spirit. From bustling urban streets to traditional neighborhoods, the varied backdrops reflect India's rich cultural tapestry while the vehicles become canvases for celebration.
This project represents both a technical exploration of AI's creative potential and a cultural homage to one of India's most joyous festivals.
This project represents both a technical exploration of AI's creative potential and a cultural homage to one of India's most joyous festivals.
Behind the scenes
Behind the scenes
Bugatti process
The 3D scene was rendered before enhancing with AI
Backdrops with Indian themes
Bugatti process
The 3D scene was rendered before enhancing with AI
Backdrops with Indian themes
Bugatti process
Backdrops with Indian themes
The 3D scene was rendered before enhancing with AI
Work