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Roman Pillai
Roman Pillai
Choclairs Maze: A Halloween AR Game
Cadbury
Produiction Studio:
CGI Video
Creative Director:
Art Direction, 3D Design, Prototyping
Role:
Art Direction, 3D Design, Prototyping
Produiction Studio:
Cadbury
Creative Director:
Choclairs Maze: A Halloween AR Game
Choclairs Maze: A Halloween AR Game
Role:
Art Direction, 3D Design, Prototyping
Creative Director:
Ogilvy reached out to us to help bring Cadbury's ask to life—a peculiar Halloween-themed game in augmented reality. They had a major campaign centered around Halloween, and this AR game was a crucial next step, as their newly rebranded Choclairs pack would feature a scannable QR code, allowing shoppers to play the game.
Ogilvy reached out to us to help bring Cadbury's ask to life—a peculiar Halloween-themed game in augmented reality. They had a major campaign centered around Halloween, and this AR game was a crucial next step, as their newly rebranded Choclairs pack would feature a scannable QR code, allowing shoppers to play the game.
I dove straight into brainstorming, knowing the key was finding that sweet spot where the game would be challenging enough to feel rewarding but replayable enough to keep users coming back. Once I was happy with the maze layout, we got onto creating the 3D assets and animations for the game characters.
I dove straight into brainstorming, knowing the key was finding that sweet spot where the game would be challenging enough to feel rewarding but replayable enough to keep users coming back. Once I was happy with the maze layout, we got onto creating the 3D assets and animations for the game characters.
Working with Naveen on developing the game mechanisms was incredibly collaborative – those creative problem-solving sessions really shaped how the final experience came together. I'm grateful to the Cadbury team for trusting our creative vision and giving us the freedom to explore different approaches throughout the process.
Working with Naveen on developing the game mechanisms was incredibly collaborative – those creative problem-solving sessions really shaped how the final experience came together. I'm grateful to the Cadbury team for trusting our creative vision and giving us the freedom to explore different approaches throughout the process.
Behind the scenes
Behind the scenes
Work