Back03 / Selected work03 / Selected workAl Nasser: Back to SchoolAl Nasser: Back to SchoolI collaborated with Al Nasser in Kuwait on the 2026 edition of their Back to School campaign, which runs promotions across apparel and accessories. Children are the audience the campaign speaks to, so the brief called for a fun, stylized animated film carried by laughs and giggles. Working alongside their marketing department, I developed the script and the idea for the visuals, then executed the film.The visual direction balances polished CGI craft with an AI-assisted production workflow, keeping the family, bicycle and surrounding world consistent across a wide range of scenes.The film was produced in mid-2026 with the technology available at that time. Images and illustrations were generated using Seedance 2.0 and Magnific, and everything was rendered and exported in both vertical and horizontal formats.Client / AgencyClient / AgencyAl NasserRoleRoleArt Direction, CGI, AIYearYear2026
