Skip to content

18 / Selected work18 / Selected work

Knorr: Turning Cooking into PlayKnorr: Turning Cooking into Play

ProjectProcess
Knorr: Turning Cooking into Play

Knorr approached PlayHybrid to help them create a fantastic game for their new Germüse Vegetable Bouillon product.

We quickly got to work drafting creative concepts, and we ended up settling on a game! The idea was straightforward and easy to understand: collect all the veggies and elements needed to cook a delicious vegan pasta!

I took on the responsibility of creating the assets and animations necessary for the AR experience, keeping in mind the performance limitations of mobile devices. All assets were kept intentionally low-poly with small texture resolution files.

Client / AgencyClient / Agency
Knorr
RoleRole
Art Direction, 3D Design, Prototyping
YearYear
2024

BrowseBrowse0501234567890123456789

WorkWork2001234567890123456789PlayPlay106012345678901234567890123456789ResearchResearch0101234567890123456789ExhibitionsExhibitions0101234567890123456789AssetsAssets0101234567890123456789
  • Derby Drift0101
  • Boopi - Meta Horizon Worlds0202
  • Al Nasser: Back to School0303
  • Rising Tide0404
  • Take Over of the Animals0505
  • Submerge: Beyond The Render0606
  • Rebuild, Restore0707
  • Bajaj - Own The Streets0808
  • Zip Your Way: Pulsar N125 AR Experience0909
  • Ultraviolette F771010
  • Diwali Lens for Snapchat1111
  • Gulal & Gears1212
  • The Last Stand1313
  • Choclairs Maze: A Halloween AR Game1414
  • Saree Series - Volume 11515
  • Google Maps Geospatial AR: Singapore1616
  • Nike's Digital AR Booth1717
  • Knorr: Turning Cooking into Play1818
  • Definitely Daring: Pulsar NS400Z AR Experience1919
  • boAt: Immersive Sports Arena2020
Roman G. Pillai © 2026Roman G. Pillai © 2026