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Definitely Daring: Pulsar NS400Z AR ExperienceDefinitely Daring: Pulsar NS400Z AR Experience

Bajaj Pulsar NS400Z headlamp in the AR campaign

Created with Bajaj and Meta for the Pulsar NS400Z launch, this mobile AR experience presents a detailed 1:1 motorcycle model with more than 13 interactive feature hotspots.

A 98% reduction of the supplied CAD model kept the experience fast on mobile while users explored the engine, ride modes, lighting, suspension and four colourways for an average of 47 seconds.

Client / AgencyClient / Agency
Bajaj × Meta
RoleRole
AR Effects, Development, Spatial Computing
YearYear
2024
Bajaj Pulsar NS400Z red-lit motorcycle silhouette

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