Back08 / Selected work08 / Selected workBajaj - Own The StreetsBajaj - Own The StreetsBuilding on the success of my team’s augmented reality experience for the Pulsar N125 we created for Bajaj in 2024, I was tasked with helping craft a captivating CGI video to further amplify the excitement around the latest bike launch. The video also served as a supplementary resource alongside our AR experience.The Pulsar N125 is a peppy, everyday aggressive street bike, featuring modern graphics and a cyberpunk-inspired color scheme and tone. Primarily aimed at a younger audience, it’s cost-effective and offers the strongest acceleration and modern tech in its segment.My goal was to craft visually stunning set pieces for the bike and highlight various features — from the instrument cluster to the engine. Some visuals needed to align with our augmented reality counterpart, which included the rider and several graphical elements featured during the presentation.Client / AgencyClient / AgencyBajajRoleRoleArt Direction, 3D DesignYearYear2025
